The essence of building a high volume real estate business is developing an effective network that helps you sell more properties using print advertising, direct mail, and digital marketing. For some this occurs through the broker who runs the office while for others who work completely independently they have to manage this all themselves. Perhaps the easiest way to network is through all the contacts that an agent will make handing out business cards, brochures, and literature. Designed properly a real estate business card is among the most effective pieces of marketing collateral available especially when in the hands of a sales prospect who will hand it to someone else, extending your reach and giving you a little networking for free.
Real Estate Business Cards – The Design Matters
There was a time when everyone had a black and white bard with minimal if any graphics. Overtime this slowly changed and now full color graphics is inexpensively available and even high resolution photography can be placed on a card with stellar results. The question I hear over and over from real estate printing customers is should I put high resolution photos and graphics on a imperium tower real estate business card? Isn’t that just a tad gaudy and over the top? My response is always would you put it on a brochure or a flyer? If the answer is yes why would you cripple your marketing message on your business card by leaving it out of the design?
The simple truth is a high resolution picture sells better than most written sales offers. Color pictures sell better than black and white pictures. Black and white pictures sell better than written sales copy. If you were to ask a business development mentor how likely it is to happen that you could get all your potential sales with only half your marketing message he or she would probably look at you a tad oddly.
Every word and graphic on a piece of marketing collateral including the lowly business card can be counted on to add to your message, your brand, your professionalism, and your respectability in the eyes of a sales prospect. Unless you are the only real estate agent and town and don’t have to try you can count on other real estate agents going the extra mile to take all the sales out there available. You should not cripple your sales by not going the extra mile as well, especially when that extra mile takes a minimal effort of time and money.
Patrick Cannon is the owner of a custom printing provider of branded marketing collateral solutions for sales professionals targeting high value niche markets. A provider of premium real estate business cards customers can order business cards online and receive great design assistance and project support that treats you how you deserve to be treated, as a valuable customer.